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How To's

Instagram Post Quality


You’ve spent countless hours, days and even months in the field trying to capture that perfect image. Success!

Brimming with pride and gratification you get home, fire up the computer and go through your editing process. Sitting back you admire your creation pleased with the outcome you upload it to Instagram, wanting to show the world.

Only to find out after reviewing your masterpiece on your phone the image looks pixelated, degraded and doesn’t look anything like your edited item.

Yes, this was me, I spent numerous hours scratching my head trying to understand what was going on.

It’s the curse of social media, millions of people uploading on a daily basis. What it boils down to performance and space taken up on remote servers.

I know yawn!

So here are my tips on how to work the system, to get the best out of Instagram image posts.

Don’t worry it's super simple, even I managed to work it out.

Why so fuzzy

There are two main culprits why your image may look fuzzy, if you address these Instagram shouldn’t crop and compress your images further. It’s the additional cropping and compression that messes up your posts.

What are the reasons?

  • The incorrect aspect ratio for your chosen content
  • File size exceeds the 1Mb size limit

Instagram Best Practice

Before jumping in I wanted to give a brief overview of what Aspect ratio and size mean:

  • Aspect ratio refers to the width of a picture in relation to its height.
  • Size (or resolution) refers to the number of pixels that make up the width and height of your photo or video.

With the above said, when doing your next post consider the following aspect ratios, to reduce Instagram resizing and adding additional compression to your posts.

Also, keep the overall image size below 1Mb

Square (original)

  • 1080x1080px (1:1 ratio)


  • 1080x1350px (4:5 ratio)


  • 1080x608px (1:91:1 ratio)


  • 1080 x 1920 (9:16 ratio)

Let me know in the comments below if you found this useful and whether you would like me to do a how-to on how to crop to the correct ratio and file size?

Instagram original square 1:1
Instagram Portrait 4:5
Instagram Story 9:16